The female athlete advertisement that I decided to do was Nike's commercial "voices". This commercial presented a very positive message toward female athletes and females in general. Unlike most female advertisements that focus on looks and beauty, this commercial promoted the idea of independent, driven women. It involved multiple female athletes who overcame the negative views associated with female athletes. Our society generally views certain sports, such as football and boxing, as male sports but this commercial emphasized the fact that women can participate in any sport that men can. All the women explained how they did not let other people bring them down with negative female statements. One young girl described how she is not influenced to wear a skirt and act like a women that society expects her to be. This commercial hopefully influences young women that they do not have to conform to society, and they can be anyone and do anything they want.
https://www.youtube.com/watch?v=f1ighxU1vYw
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